About Midwest Industrial Supply & Surplus
Treated Like Family, Not an Account Number.
We're a Wisconsin-based, online-only supplier. We buy surplus tooling from shops across the Midwest and ship to customers nationwide — 30–70% below retail.
Our Story · Why We Exist
The Industrial Supply Industry Forgot the Customer.
We were founded on a simple observation: the industrial supply industry is broken. Corporate consolidation has transformed what used to be relationship-based partnerships into transactional, automated experiences where customers have become account numbers.
While inflation, tariffs, and rising costs affect everyone, the big-box industrial powerhouses are posting record profits. They're buying out competitors and local shops — sometimes two at a time — while passing every cost increase directly to you. Service calls get routed overseas. Purchasing concerns disappear into automated systems.
We're a family-owned American company, just like many of our customers. We understand the weight you carry, the decisions you make daily, and the pressure of competing in tight-margin markets.We do it because YOU are important.
What Makes Us Different
Customer Experience Is Our Competitive Advantage.
Think of our approach as a blend of Cheers (where everybody knows your name) and Burger King (have it your way), with sprinkles of Amazon's convenience and Apple's attention to detail. We aim to score 10/10 on every single interaction. Period.
We invest in understanding your purchase history, buying patterns, operational goals, and cost-reduction opportunities — becoming an extension of your purchasing function rather than just another vendor.
Big Box Suppliers
- You're an account number
- Service calls routed overseas
- Automated responses
- Transactional relationship
- Rising prices, declining service
Our Approach
- You're family
- Direct access to your rep
- Human touch with responsive service
- Strategic partnership
- Fair pricing with exceptional service
From Vendor to Trusted Advisor.
Our goal is earning that coveted trusted-advisor status — more of a part-time purchasing agent than a supplier. When you've got a rush job or an unexpected breakdown, we want to be your first call, because you know we'll move heaven and earth to get you what you need.
Products & Services
Surplus Cutting Tools — Plus Everything Else You Buy.
Our specialty: name-brand surplus cutting tools at prices that turn your tooling budget from a burden into an advantage — end mills, inserts, taps, drills, and specialized tooling from manufacturers you already trust.
Beyond cutting tools, we can meet or beat 99% of what you're currently buying:
- Metalworking products and tooling solutions
- MRO supplies for maintenance and operations
- Safety equipment and PPE
- Hydraulics and pneumatics
- Fasteners and small parts
- Janitorial and facility supplies
Value-Added Services
Inventory Management
Vending solutions and vendor-managed inventory (VMI) programs that reduce stockouts, optimize inventory levels, and free up working capital.
Expert Recommendations
Technical support from experienced professionals who can troubleshoot machining challenges and recommend optimal solutions for your applications.
Strategic Partnerships
Regular cadence calls to identify cost-saving opportunities, analyze purchase data, and proactively address your operational needs.
Our Promise · Customer Experience
10/10 Every Time — Not Just When It's Convenient.
We've made a commitment that drives everything we do: deliver a 10/10 customer experience on every transaction and interaction. Not most of the time. Not when it's convenient. Every single time.
In a world where automation is the default, there's still tremendous value in the human touch. We use technology to serve you better — never to replace real service.
Who We Serve
Shops That Cut Metal and Hate Wasting Money.
We primarily partner with small to medium-sized machine shops, manufacturers, job shops, and production facilities — from 5-person operations to 200+ employee facilities.
General Machining
Job shops and contract manufacturers serving diverse industries
Aerospace
Precision manufacturers requiring exacting standards
Automotive
Production facilities and tier suppliers
Medical Device
Manufacturers requiring precision and compliance
Mold Making
Tool and die shops with specialized needs
Production Manufacturing
Facilities focused on efficiency and cost control
If you're cutting metal and need reliable tooling at fair prices with exceptional service, we're built to serve you.
Ready to Experience
the Difference?
Join the growing number of manufacturers who've discovered you don't have to choose between great pricing and great service.